Case study
Case study: making an AI coach understandable in ten seconds
· 3 min read
Plenty of apps show you numbers. Very few tell you what to do about them. That difference had to be obvious on the first screen.
The brief
Sell the idea of an AI coach and demonstrate it at the same time, without a chart the visitor has to interpret.
What runs on its own
Each automation is visible in the page itself.
- 1.Hero and demo panel: session data summarised as one plain-English sentence about what to do next.
- 2.Coaching feed: a fresh, tailored note per user, with no coach writing it.
- 3.Sign-up flow: an assistant handles “does it work with my watch?” before it becomes a ticket.
What this kind of setup delivers
Typical ranges for a product page built this way: a 15–30% lift in sign-up completion and 60–80% of product questions answered without a human. Illustrative for this type of build, not measured client results.