Case study
Case study: a group site that does not go stale
· 3 min read
Group sites go stale the moment somebody has to update them by hand. This one was built so that nobody has to.
The brief
One calm, credible home for a holding company that explains the group without flattening what makes each brand distinct.
What runs on its own
Three automations keeping the group site honest.
- 1.Brand pages: each summary refreshes from its own source, so the group site never contradicts the brand site.
- 2.Contact form: enquiries are read, categorised and routed to the right part of the group.
- 3.News: group announcements are drafted from what each brand publishes, ready for approval.
What this kind of setup delivers
Typical ranges for a multi-brand site built this way: 50–70% less manual upkeep, most enquiries reaching the right person first time, and publishing an update in minutes rather than days. Illustrative for this type of build, not measured client results.