Design
Your brand should sound like you, not like a template
· 3 min read
A template can give you a layout. It cannot give you a personality — and personality is what people actually remember.
Start with the customer, not the colours
Who is reading this, and what are they worried about? Every design decision gets easier once that is clear.
Tone is a design choice
Calm and reassuring for a clinic. Playful and quick for a directory. Quietly confident for a luxury residence. The words and the layout have to agree with each other.
Already have a site?
Send it over. Often the bones are good and it just needs a clearer voice, a stronger call to action and a few smart automations behind it.