Fitivve

The brief

Health platforms lose people in week two. The brief was a calm, premium space for women that keeps encouraging without nagging, and that feels personal from the very first screen.

The design stays soft and uncluttered; the work happens quietly underneath it.

What runs behind the screen

Each automation below sits behind something you can see in the screenshot above.

• Sign-up and first session

  Guided onboarding sequence

  New members get a short, personal welcome series shaped by the goals they picked, not one generic email.

• Progress dashboard

  Encouragement nudges

  Quiet weeks trigger a gentle, human-sounding check-in instead of a red streak warning.

• Member content area

  Content matched to the member

  Articles and sessions are surfaced against where each member actually is, so the homepage is never the same for two people.

What a setup like this delivers

• 20–40%

  Typical lift in week-two retention

  Typical range

• none, after setup

  Onboarding emails written by hand

  Typical range

• 30–50%

  Support questions deflected by in-app answers

  Typical range

Figures marked typical range are illustrative of what this kind of setup usually achieves — they are not measured results for this client. Anything marked actual result is a real, confirmed figure.